NBC Olympics record viewing for prime time coverage
NBC claims to have reached 180 million viewers in America with its recorded coverage of the Olympic Games in Beijing over the first week, 15 million more than for the event in Athens, with an average audience of 30 million in prime time. The online audience is reaching around 7.5 million individuals a day, with over 25 million video streams served in the first week.
Testing the theoretical limits of the telephone network
Existing twisted pair copper telephone wires could provide broadband speeds of up to 50Mbps, while half the homes in the United Kingdom could receive nearly 500Mbps. That is the theoretical limit of the “last mile” of the telephone network according to the results of research commissioned by the communications regulator Ofcom.
BBC iPlayer adopts MPEG-4 and open standards for video
The BBC is finally embracing open standards for its online video, with the addition of MPEG-4 encoding for its iPlayer. It is also increasing the data rate to improve the video quality, following a recent increase in resolution. Ironically, the change is being championed by Erik Huggers, who was previously responsible for promoting proprietary Windows Media formats at Microsoft.
Digital video recorder users say they skip adverts shock
Research suggests that 88% of digital video recorder users say they always or almost always fast-forward through adverts, while less than 10% say they rarely or never do so. The findings come from a survey by Ofcom, the communications regulator in the United Kingdom and are published as part if its annual state of the nation report on the communications market.
Kangaroo joint venture prompts competition concerns
The Competition Commission has published a statement of issues regarding the Kangaroo project, a proposed video on demand joint venture between the BBC, ITV, and Channel 4. It is inviting views from interested parties over concerns that it could be anti-competitive. PACT, the trade association representing independent producers, has already submitted its perspective, saying that it could significantly dampen competition in a nascent market.