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IPTV English News by InformITV (21/09/2009)

iptvnews3DTV gains depth but standards cause headache
3D was undoubtedly one of the key themes at the IBC show in Amsterdam. Sky has already announced that it plans to launch a stereoscopic 3D service in 2010. Some experts are concerned that industry standards have yet to emerge, while otheres are suggesting that it could cause problems for viewers.

Broadcast and broadband converge at IBC
An evident trend at the IBC show this year is the emergence of hybrid broadcast and broadband television and video services. This is leading to innovation in user interfaces that integrate these offerings. Broadcasters are now recognising the importance of hybrid services but as ever there are issues of standardisation.

New networks transforming the television experience
Broadcasters will need to adapt to the online world if they are to remain relevant. Senior executives from Adobe, Cisco, Google, IBM and Microsoft took part in a conference session at IBC, produced and chaired by informitv. Their main message was that online video is evolving rapidly and while broadcasters will retain an important role, they need to embrace internet protocol distribution or risk being left behind.

Arqiva appointment adds credibility to video venture
Arqiva, the broadcast transmission infrastructure company, has announced a key appointment for its proposed video-on-demand service, based on the carcass of the Kangaroo initiative that was effectively killed by the Competition Commission. John Keeling, former controller and latterly chief operating officer of the UKTV joint venture between BBC Worldwide and Virgin Media, will become platform controller, responsible for programming and marketing.

3DTV adds another dimension to displays
Stereoscopic 3D TV is a theme at the IFA consumer electronics trade show in Berlin. Sony will offer 3D TV in the home in 2010 with compatible Bravia displays, to be promoted with its new “Make.Believe” strapline. Panasonic, Philips and other manufacturers are also gearing up for 3D TV, which they believe will be the next big thing after high-definition, although standardisation remains an issue.

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